Dogs and Cats in the Urban Environment

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RESIDENT FOCUS in quality MPM management

The Resident Focus criterion examines the success of the MPM unit in developing an external client focus. When we talk about clients of the MPM unit we are talking mainly about the residents of the municipality, whether they be pet owners or not, whether they have direct contact with the unit or not.

Five aspects of Resident Focus are considered:

ď knowledge of residentsí needs and expectations 

ď resident relationship management 

ď resident satisfaction 

ď competitive comparisons 

ď design and innovation 

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Knowing residents' needs and expectations - checklist
Ask: 

How does the MPM unit determine current and future residentsí needs and expectations?

How does the MPM unit determine current and future residentsí needs and expectations?

Some specific questions to be considered are:

1. How are clients of the MPM unit identified, and to what extent are their current and future requirements determined? Is data collected at reasonable frequency and is it collected objectively?

2. How are residentsí current and future requirements prioritised and converted into processes to satisfy them?

3. How are residentsí requirements disseminated, understood and used throughout the MPM unit?

4. Does the MPM unit evaluate its processes for collecting information on residentsí requirements and prioritising residentsí needs? Are the processes modified in the light of evaluation findings so that the system is constantly being improved?

For further evaluation insights, click to see:

ď Why knowledge of residentsí needs and expectations is important

ď Success factors in community consultation and information gathering

ď More evaluation questions and examples

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Resident relationship management - checklist
Ask: 

How does the MPM unit manage and evaluate its relationships with residents?

How is resident feedback obtained, measured, addressed and used to improve the quality of MPM services and facilities?

Some specific questions to be considered are:

1. What steps are taken to ensure that residents have easy access to the appropriate person in the MPM unit when they want to raise an MPM matter? Are a wide range of types of contact available?

2. Are MPM staff who deal with the public empowered to resolve problems?

3. Is there a formal procedure to deal with residentsí complaints about the operations of the MPM unit? Are residents encouraged to comment on the quality of the MPM service?

4. Does the MPM unit regularly evaluate its customer relationship practices, and does it strive to improve these practices in the light of the evaluations?

For further evaluation insights, click to see:

ď Complaints about the MPM unit: opportunities for improvement

ď More evaluation questions and examples

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Resident satisfaction - checklist
Ask: 

How is resident satisfaction with the activities of the MPM unit measured?

Some specific questions to be considered are:

1. What measures of resident satisfaction with MPM unit activities have been developed and how are they used?

The most obvious measure of resident satisfaction in a local government setting is the success or otherwise of the current councillors in the next election. However, since local government elections are rarely fought on pet issues, this is a very indirect measure of satisfaction.

MPM units need to go out and ask residents if they are satisfied with the MPM services they receive. If a formal survey is used, it can be used over time, so that trend figures can be obtained ie. to show whether satisfaction rates are increasing or decreasing. Also the same formal survey can be used in neighbouring municipalities so that comparisons can be made, council to council.

2. Does the MPM unit regularly evaluate its system for monitoring resident satisfaction? Is the system modified if it does not provide the appropriate data?

For example, if a survey is used, do the questions need revising? Should other methods of gauging satisfaction be introduced such as asking residents their views during the annual doorknock?

For further evaluation insights, click to see:

ď Six elements of satisfactory service

ď Bruno (cartoon)

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Competitive comparisons between municipalities - checklist
Ask: 

How does the MPM unit select data from other municipalities to use as input to the MPM planning process, and to help gauge the success of services and facilities in meeting residentsí needs?

Some specific questions to be considered are:

1. How does the MPM unit obtain data from other municipalities for comparison purposes?

2. How does the MPM unit use comparative data to improve processes and operations, and to improve MPM planning?

3. Is the process of selecting comparative data from other municipalities evaluated regularly, and are changes made in the light of these evaluations?

For further evaluation insights, click to see:

ď Benchmarking and best practice

ď More evaluation questions and examples

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Design and innovation - checklist
Ask: 

Is the MPM unit committed to improving services and facilities through design, research and development?

Some specific questions to be considered are:

1. Does the MPM unit look for new ways of meeting residentsí needs through the creation of new facilities and services?

2. Does the MPM unit evaluate the effectiveness of its innovation processes and strive to improve the unitís support for continued innovation?

For further evaluation insights, click to see:

ď More evaluation questions and examples

 
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