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www.petnet.com.au

An introduction to the Internet
application to urban animal management
Denise Humphries
Abstract
The Internet is a combination of all the ways which, to date,
man has found to communicate with his fellow man.
Today the Internet is a widespread information infrastructure.
Its influence reaches throughout all levels of a global society
as we move toward increasing use of electronic commerce, information
acquisition, and community operations. No longer are our horizons
limited by geographical boundaries we can shop, study and experience
cultures in any country in the world without leaving our homes.
As a new generation grows up as accustomed to communicating through
a keyboard as in person, the Internet will become an increasingly
important part of all our lives.
The ways in which the Internet may be used are limited more by
lack of imagination than technology. To ignore the Internet as
a means of promoting socially responsible pet ownership or as
a resource in Urban Animal Management in Australia would be an
opportunity lost.
The pet-related content on the web covers all species and all
levels of interest, from pet loving children to professionals.
Pets are a subject in which the majority of Australians take
an active interest. The National People and Pets Survey 1995
found that 60% of Australians currently own a pet, and of those
who do not, 53% would like to do so. The Internet is not only
another way for the industry to reach these people but also a
way for them to enhance their knowledge and share the enjoyment
of their pets.
About the author
Denise Humphries
Petcare Information and Advisory Service
Level 13, Como
644 Chapel Street
SOUTH YARRA VIC 3141 AUSTRALIA
Ph: (03) 9827 5344
Fx: (03) 9827 5090
email:petcare@interconnect,com.au
Denise Humphries is a Consultant with the Petcare Information
and Advisory Service and developed and maintains the www.petnet.com.au
Internet site. She is a member of the International Webmasters
Association and in March 1997 attended the World Internet Conference
in Los Angeles. PetNet, Dogs Downunder and other sites kept by
her have won awards and have been favourably reviewed in major
Internet and computer publications. Her major interest is purebred
dogs and for 38 years she has been an exhibitor and breeder and
is an international dog judge. She currently is owned by one
demanding Old English Sheepdog and a cat. She regularly writes
articles on pet-related subjects and is a member of the Dog Writers
Association of America. The Internet has reduced the barriers
of distance in the `dogworld' allowing her regular contact with
overseas fanciers and exchange of information. Generally a `good
time is had by all'.
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