www.petnet.com.au

An introduction to the Internet application to urban animal management


Denise Humphries


Abstract


The Internet is a combination of all the ways which, to date, man has found to communicate with his fellow man.
Today the Internet is a widespread information infrastructure. Its influence reaches throughout all levels of a global society as we move toward increasing use of electronic commerce, information acquisition, and community operations. No longer are our horizons limited by geographical boundaries we can shop, study and experience cultures in any country in the world without leaving our homes.
As a new generation grows up as accustomed to communicating through a keyboard as in person, the Internet will become an increasingly important part of all our lives.
The ways in which the Internet may be used are limited more by lack of imagination than technology. To ignore the Internet as a means of promoting socially responsible pet ownership or as a resource in Urban Animal Management in Australia would be an opportunity lost.
The pet-related content on the web covers all species and all levels of interest, from pet loving children to professionals. Pets are a subject in which the majority of Australians take an active interest. The National People and Pets Survey 1995 found that 60% of Australians currently own a pet, and of those who do not, 53% would like to do so. The Internet is not only another way for the industry to reach these people but also a way for them to enhance their knowledge and share the enjoyment of their pets.


About the author


Denise Humphries
Petcare Information and Advisory Service
Level 13, Como
644 Chapel Street
SOUTH YARRA VIC 3141 AUSTRALIA
Ph: (03) 9827 5344
Fx: (03) 9827 5090
email:petcare@interconnect,com.au

Denise Humphries is a Consultant with the Petcare Information and Advisory Service and developed and maintains the www.petnet.com.au Internet site. She is a member of the International Webmasters Association and in March 1997 attended the World Internet Conference in Los Angeles. PetNet, Dogs Downunder and other sites kept by her have won awards and have been favourably reviewed in major Internet and computer publications. Her major interest is purebred dogs and for 38 years she has been an exhibitor and breeder and is an international dog judge. She currently is owned by one demanding Old English Sheepdog and a cat. She regularly writes articles on pet-related subjects and is a member of the Dog Writers Association of America. The Internet has reduced the barriers of distance in the `dogworld' allowing her regular contact with overseas fanciers and exchange of information. Generally a `good time is had by all'.

 

 

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